Turn fragmented CRM, marketing, and reporting data into reliable revenue intelligence.
ARD Digital Vision helps B2B founders and marketing leaders clean unreliable data, automate reporting, connect disconnected workflows, and build operational systems that support better decisions and sustainable growth.
Is Data Debt slowing your growth?
When sales, marketing, CRM and reporting systems do not agree, leadership loses time, trust and revenue visibility.
🧩 Messy CRM data
Disorganised fields, inconsistent entries, and missing values.
👥 Duplicate contacts
Multiple records for the same person or company.
📊 Manual reporting
Spreadsheets that take hours to compile and are often outdated.
📉 Poor revenue visibility
No single source of truth for pipeline or forecast.
🔗 Disconnected systems
Sales, marketing, and finance tools that don't talk to each other.
📈 Unclear marketing ROI
Hard to attribute spend to actual revenue.
Our Core Solutions
Five offers, one foundation: process first, then the systems built on top of it.
🧭 Business Process Consulting
Process mapping, SOP development, KPI frameworks, and governance — the foundation everything else is built on.
Explore Business Process Consulting📋 Data Debt Audit
CRM health review, duplicate analysis, reporting-efficiency assessment, risk summary, and roadmap.
Explore Data Debt Audit🧹 CRM Cleanup & Optimisation
Deduplication, field standardisation, lead/account structure, pipeline improvement, migration support, governance.
Explore CRM Optimisation📊 Revenue Intelligence Dashboards
Executive KPI dashboards, sales/marketing reporting, Power BI/Excel/Looker Studio, automated refresh.
Explore Revenue Intelligence⚙️ Marketing Operations System
Workflow automation, lead scoring, CRM integration, reporting processes, SOPs, alignment.
Explore Marketing OperationsHow It All Fits Together
Business Process Consulting is the foundation. Everything else is built on top of it.
Why ARD Digital Vision
Most consultants implement a tool. We fix what's underneath it first.
Measurable Business Outcomes
Not just technical fixes — real improvements that impact your bottom line.
60%
Reduction in manual reporting time
30%
MQL conversion improvement
24+
Years of experience
140k+
Database environment managed
How We Work
Diagnose
Review CRM, reporting, data quality and workflows.
Prioritise
Identify high-impact problems and create a roadmap.
Clean & Connect
Remove duplication, standardise, connect systems.
Automate & Visualise
Build reporting workflows, dashboards and automation.
Govern & Improve
Rules, documentation, monitoring, ongoing improvement.
Technology Experience
Tools we work with daily — real, genuine expertise.
Industries We Serve
Featured Case Study
Transforming regional reporting across 27 markets
Challenge: A global enterprise had inconsistent CRM data and manual reporting across 27 regional offices.
Environment: SAP CRM, Excel, and regional Google Sheets.
Approach: Standardised data fields, automated data consolidation, built a central Power BI dashboard.
Solution: A single source of truth for revenue and pipeline visibility.
Results: 60% reduction in reporting time, improved forecast accuracy, and leadership trust restored.
Technology: SAP CRM, Power BI, Power Query, Excel
Client details are anonymised to respect confidentiality. Verified references are available during client engagements.
View All Case StudiesWhat Colleagues & Collaborators Say
Real, public LinkedIn recommendations from people Amullraj has worked with directly.
"Amul is our subject matter expert when it comes to any analysis and data. His analytical skills are a huge asset to the entire team, and his commitment to work has been nothing short of exemplary."
"Amul's consistent willingness to help creates a wonderful platform on which he deploys exceptional analytics skills to enable the right focus and momentum of demand management in the market."
"Amullraj is one of the most effective business and marketing operations specialists I have interacted with. I have greatly benefited from his excellent analytics and forecasting abilities."
About ARD Digital Vision
24+ years turning complex marketing operations into reliable business systems.
With deep SAP experience, EMEA and APJ exposure, and expertise in database, reporting, CRM, and automation, we take a business-first approach to solve your data problems. Read more about Amullraj David → · See our engagement process →